$1-9M
REVENUE
Featured
Lhamour
Twelve days after opening, thieves stole everything. Khulan caught the thief at the airport herself, survived three floods, built Mongolia's natural beauty export leader
Ulaanbaatar 🇲🇳
Illuminating Exceptional Global South Brands
The Global South's exceptional founder-led brands deserve global attention. We're bringing them to light, beginning with Russia and expanding across BRICS+ and ASEAN markets.
Why Global South Brands Matter
Language, cultural, and political barriers keep exceptional Global South brands hidden from international view. We're changing that—one market at a time, starting with Russia's remarkable founder-led brands.
40%+
of global population in the Global South
25%+
of worldwide GDP
1000s
of untapped brand opportunities
Brands
Discover exceptional founder-led brands from BRICS+ markets building global-ready products.
$916M
REVENUE
Featured
Perfect Diary
P&G insider who used multinational playbook against them. First Chinese beauty IPO. $4B valuation. Category-creating digital strategy.
Guangzhou
$5-15M
REVENUE
Featured
Walk of Shame
Fashion editor turned founder. Dinner party joke became Galeries Lafayette success. Authentic Russian storytelling that sanctions couldn't silence.
Moscow
$60M+
REVENUE
Featured
SUGAR Cosmetics
Rejected ₹1 crore after two failures. Third startup reached $500M. Solved what L'Oréal overlooked: makeup for India's diverse skin tones.
Mumbai 🇮🇳
$25-50M
REVENUE
Featured
SoleRebels
$6,000 on grandmother's land. 100,000 jobs created. Ethiopia's first global fashion brand. Artisan production as competitive moat.
Addis Ababa
Featured
Novyi Svet
Prince Lev Golitsyn didn't just introduce méthode champenoise to Russia—he chose Novyi Svet in 1878 to prove Crimean terroir could rival Champagne.
Sudak 🇷🇺
Behind the Brands
Meet the founders building these exceptional brands across the Global South.
11+
YEARS
Featured
Khulan Davaadorj
Founder & CEO
🏆 KEY ACHIEVEMENT
Built Mongolia's first organic skincare brand from kitchen to 50 employees and 10+ countries, pioneering zero-waste beauty
Columbia scholar built Mongolia's first organic skincare brand from eczema crisis, surviving theft and floods to reach 10+ countries
9+
YEARS
Featured
Vineeta Singh
Co-founder & CEO
🏆 KEY ACHIEVEMENT
Unicorn status achievement in record time
Rejected ₹1 crore after two failures. Third startup reached $500M. Solved what L'Oréal overlooked: makeup for India's diverse skin tones.
19+
YEARS
Featured
Bethlehem Tilahun Alemu
Founder & Managing Director
🏆 KEY ACHIEVEMENT
First African footwear brand with global retail presence
$6,000 on grandmother's land. 100,000 jobs created. Ethiopia's first global fashion brand. Artisan production as competitive moat.
Explore By Dimension
Discover brands through different perspectives from business sectors to growth signals.
Market Intelligence
Sharp reads on brands, founders, and markets where language barriers hide real opportunity.
Brand Spotlight
🇪🇹
8 min
From $6,000 to Ethiopia's First Global Fashion Brand
Bethlehem Tilahun Alemu turned her grandmother's land into the world's first Fair Trade footwear brand—now in 50+ countries.
Founder's Journey
🇮🇳
9 min
From 4,500 Rejections to $200M: India's SUGAR Empire
Vineeta Singh faced 4,500 investor rejections before building SUGAR Cosmetics—now $200M annually proving conviction wins.
Market Momentum
🇨🇳
8 min
How Perfect Diary Captured 20% of China's Beauty Market
Perfect Diary's rise to $4B valuation proves Global South brands can compete on innovation—capturing 20% market share in 5 years.
How It Works
1
Illuminate → Discover hidden gems
Explore previously invisible brand ecosystems across the Global South through our comprehensive mapping.
2
Contextualize → Understand authentic stories
Gain critical insights through founder stories and regional intelligence unavailable anywhere else.
3
Connect → Build strategic partnerships
Identify promising partnerships based on authentic understanding and context.