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16+ billion rubles
REVENUE
Resilience Profile
Ginza Project
Four crises in twenty years. 150 restaurants built through counter-cyclical expansion. The empire that grows when competitors close.
Saint Petersburg 🇷🇺
Brandmine: Inflection Point Intelligence for Global South Brands
Exceptional brands. Proven resilient. Ready now.
We identify exceptional founder-led brands at inflection points across Russia, China, India, and Malaysia—and prove which ones are worth betting on.
Why This Intelligence Matters
Exceptional founder-led brands across the Global South reach inflection points—succession, investment, export, scale—but lack the proof infrastructure investors require. We provide it.
80%+
of global population in the Global South
60%+
of global economic growth (2020-2030)
Millions
of brands invisible to international partners
Brands
Exceptional founder-led brands at inflection points. Each one verified, transformation arc documented, resilience proven.
S$297 million
REVENUE
Resilience Profile
Eu Yan Sang
Uncles sold this 111-year-old TCM company to developers. Heirs bought it back for S$21 million—then sold it for S$808 million.
Singapore 🇸🇬
60% growth (2023)
REVENUE
Resilience Profile
Benns Ethicoa
Malaysian cacao crashed 99.9%. This company pays farmers 3x market rates and won the country's first international chocolate awards.
Kuala Lumpur 🇲🇾
$4.69M funded
REVENUE
Resilience Profile
Applecrumby
Nine years between funding rounds—surviving on margins while competitors burned cash. Now holds the world's first TCF diaper patent.
Petaling Jaya 🇲🇾
Undisclosed
REVENUE
Resilience Profile
Ghee Hiang
168 years old, seven years in court. Four families at war nearly destroyed Malaysia's oldest confectionery. Sesame oil—not pastries—now generates 70% of revenue.
George Town, Penang 🇲🇾
RM10-20M (estimated)
REVENUE
Resilience Profile
A Cut Above
A 428-square-foot salon became Malaysia's premier hairstyling academy after an 8-location express chain taught its founder when to cut losses.
Kuala Lumpur 🇲🇾
Behind the Brands
Founders with proven resilience. Crisis-tested. Transformation documented.
🕊️
1963-2026
Resilience Profile
Vadim Lapin
Co-founder and Managing Partner
🏆 KEY ACHIEVEMENT
Built Russia's largest St. Petersburg-based restaurant holding from accidental start
He learned the POS system himself. No coffee passes unnoticed. 150 restaurants later, the accidental restaurateur still tracks every sale.
Resilience Profile
Richard Eu
Chairman
🏆 KEY ACHIEVEMENT
Transformed a 111-year-old family legacy into Southeast Asia's largest TCM enterprise
His father warned him family politics were too bad. He joined at 42. Uncles sold the company. His response took 35 years—and hit S$808 million.
Resilience Profile
Sean & Jesmine Tan
Co-founders & CEO/COO
🏆 KEY ACHIEVEMENT
Built a brand named after their daughter's milestones (Apple, Crumby, Fish) into Malaysia's leading chlorine-free diaper company
Their daughter's first word was 'Apple.' Crumbs everywhere. Favorite meal was fish. They named their baby brand after all three.
Resilience Profile
Winnie Loo
Chief Creative Director
🏆 KEY ACHIEVEMENT
First Malaysian World Master of the Craft (1997)
'Tiny Winnie' was bullied out of two salons. She became Malaysia's first World Master—after nearly quitting when her son's kidneys failed.
Explore By Dimension
Filter by sector, market, attribute, or signal. Find brands at the inflection point you're targeting.
Market Intelligence
Intelligence on brands, founders, and markets at inflection points. What the data platforms miss.
🇷🇺
10 min
Father and Son at 150 Restaurants
Vadim Lapin demanded his son be a partner, not heir. Mark won "Best Restaurant" independently. Three days after Vadim's death, the test begins.
Scaling Up
🇲🇾
14 min read
When the Platform Becomes the Product
They had 9,000 products from other brands. Then they looked at Amazon's plans and realized they needed something no one else could sell.
Export Journeys
🇨🇳
8 min read
The China+1 Moment: Betting on Diversification Before the Crowd
When Dezan Shira expanded to India and Vietnam in 2008, skeptics called it crazy. A decade later, US-China tensions proved the bet prescient.
China
Professional Services
🇲🇾
7 min
The Son Who Nearly Died Now Runs the Business
Marcus Teo's kidneys failed at two. His mother almost quit to save him. 34 years later, he runs the business—crisis forged both generations.
How We Identify and Prove Exceptional Brands
1
Identify
Surface exceptional founder-led brands through systematic market intelligence across BRICS+ markets.
2
Validate
Document Transformation Arcs—crisis moments, pivotal decisions, and breakthrough outcomes—through systematic research unavailable anywhere else.
3
Prove
Prove which brands are worth betting on—tagging inflection points (succession-ready, investment-ready, export-ready, scale-ready) that determine timing.