
How Perfect Diary Captured 20% of China's Beauty Market
Perfect Diary's rise to $4B valuation proves Global South brands can compete on innovation—capturing 20% market share in 5 years.
Brands blending traditional foundations with forward-thinking approaches, signaling dynamism, adaptability, and future-oriented thinking.

Brands that evolve without losing their soul capture both heritage consumers and modern buyers. This balance signals smart management, market awareness, and the adaptability investors need to see for long-term growth potential.

Perfect Diary's rise to $4B valuation proves Global South brands can compete on innovation—capturing 20% market share in 5 years.
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