Location Intelligence
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8 min
The $548 Million Bet on Russian Terroir
Moscow billionaire's $110M bet on overlooked terroir proved everyone wrong—achieving World's Best Vineyards Top 30 in 15 years.
Premium Positioning
Brands positioned in upper market segments with superior quality, distinctive attributes, and prices above category averages.
18 Brands
Margins That Matter
Premium brands deliver superior unit economics, customer lifetime value, and insulation from price competition. These players command pricing power through differentiation, quality, and brand equity—the foundation of sustainable profitability.
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Brand Spotlight
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8 min
The 750,000-Ruble Bottle That Changed Everything
Vedernikov's indigenous varieties achieved Champagne-level recognition—750,000-ruble auction proving obscurity is advantage.