Dva Romana
🇷🇺 Krasnodar,
Two friends. Both named Roman. One a lawyer, one an engineer. They left their careers for a different kind of precision—5,000 bottles a year of entirely manual wine production. Every grape hand-picked. Every bottle hand-filled. Nano-winery economics says this shouldn't work at premium pricing. But when you're two Romans who chose lifestyle over scale, profitability isn't measured in volume. It's measured in control, craft, and the freedom to make exactly what you want.
The Dva Romana Story
This brand resilience profile is currently being researched and developed. Dva Romana represents the career transition dream—leaving professional stability for artisanal craft at nano scale.
What We Know:
- Dual Founders: Two friends both named Roman (lawyer + engineer)
- Career Transition: Left professional careers for winemaking
- Nano-Scale: 5,000 bottles annually (ultra-limited production)
- Manual Everything: Hand-picked grapes, hand-filled bottles, artisanal methods
- Premium Pricing: ₽2,000-2,500+ per bottle despite nano scale
Strategic Context: Most wineries need 50,000+ bottles annually to achieve profitability. Dva Romana makes 5,000. The economics only work if you eliminate middlemen (direct sales), command premium pricing (₽2,000+), and minimize overhead (DIY everything). The two-Roman story creates built-in marketing: memorable, quirky, human. The career transition narrative resonates with lifestyle entrepreneurs. And the nano scale becomes a feature, not a bug—scarcity justifies premium pricing, limited production ensures quality control, and small batches allow experimental winemaking.
Our research team is investigating both founders’ profiles, their career transition motivations, and whether nano-winery economics actually work at this scale.
Research Priority: Tier 3 (Score: 31/50) - Career transition story with lifestyle business appeal.