Brand Spotlight
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8 min
From $6,000 to Ethiopia's First Global Fashion Brand
Bethlehem Tilahun Alemu turned her grandmother's land into the world's first Fair Trade footwear brand—now in 50+ countries.
Ethiopia
Africa's second-most populous nation with 120 million consumers and the continent's fastest-growing economy, where ancient coffee culture, traditional craftsmanship, and rapid urbanization create emerging brand opportunities.
1 brand
Africa's Fastest Growth
East Africa's fastest-growing economy with ancient heritage and emerging consumer market, where founder-led brands in specialty coffee, traditional foods, and textiles leverage origin authenticity and cultural storytelling.
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