Founder's Journey
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9 min
From 4,500 Rejections to $200M: India's SUGAR Empire
Vineeta Singh faced 4,500 investor rejections before building SUGAR Cosmetics—now $200M annually proving conviction wins.
India
The world's most populous nation with 1.4 billion consumers and explosive middle-class expansion, featuring diverse regional cultures, growing premium segments, and deep appreciation for authentic craftsmanship and heritage brands.
1 brand
Billion-Consumer Boom
World's fastest-growing major economy with 1.4 billion consumers and vibrant entrepreneurial culture, where founder-led brands in specialty foods, natural products, and traditional crafts leverage regional diversity and expanding middle class.
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