Founder's Journey
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7 min
From Dinner Party Joke to Harvey Nichols Streetwear Success
Andrey Artemov left L'Officiel Russia to build Walk of Shame—celebrating post-Soviet culture despite sanctions and barriers.
Russia
The world's largest country by territory with 144 million consumers and growing premium market segments, combining Soviet industrial legacy with revived appreciation for traditional craftsmanship, cultural authenticity, and domestic production.
34 Brands
BRICS+ Leader
Massive transcontinental market with sophisticated urban consumers and rich cultural heritage, where founder-led brands in specialty foods, natural beauty, and traditional crafts leverage regional diversity and premiumization trends.
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Market Momentum
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8 min
When the Doors Slammed Shut—and One Opened Faster
Russia's third-largest winery tripled China exports in 90 days—proving flexibility turns crisis into competitive advantage.
Location Intelligence
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8 min
The $548 Million Bet on Russian Terroir
Moscow billionaire's $110M bet on overlooked terroir proved everyone wrong—achieving World's Best Vineyards Top 30 in 15 years.
Founder's Journey
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8 min
When Succession Meets Sanctions
Three generations, one imperial estate—Pavel Titov turned succession crisis into Eastern market triumph despite sanctions.
Brand Spotlight
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8 min
The 750,000-Ruble Bottle That Changed Everything
Vedernikov's indigenous varieties achieved Champagne-level recognition—750,000-ruble auction proving obscurity is advantage.