Founder's Journey
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9 min
From 4,500 Rejections to $200M: India's SUGAR Empire
Vineeta Singh faced 4,500 investor rejections before building SUGAR Cosmetics—now $200M annually proving conviction wins.
Color Cosmetics
Makeup brands creating distinctive color cosmetics with innovative formulations and trend-setting palettes. These beauty innovators blend cultural aesthetics with modern formulations, creating products that resonate with local preferences while competing globally.
2 Brands
Cultural Color Authority
Color cosmetics brands with strong local aesthetic understanding capture high-margin segments in fast-growing beauty markets. These brands offer cultural product-market fit that Western giants struggle to replicate, creating defensible market positions through authentic trend leadership.
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Market Momentum
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8 min
How Perfect Diary Captured 20% of China's Beauty Market
Perfect Diary's rise to $4B valuation proves Global South brands can compete on innovation—capturing 20% market share in 5 years.