
How Perfect Diary Captured 20% of China's Beauty Market
Perfect Diary's rise to $4B valuation proves Global South brands can compete on innovation—capturing 20% market share in 5 years.
Brands demonstrating significant business expansion, increasing market presence, and accelerated revenue growth.

Accelerating revenue and market share expansion signals product-market fit and execution capability. Growing brands offer better entry valuations before the market fully recognizes their trajectory—get in before everyone else does.

Perfect Diary's rise to $4B valuation proves Global South brands can compete on innovation—capturing 20% market share in 5 years.

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