Welcome to Brandmine Updates
We’re excited to launch Brandmine Updates—a lighter, more frequent space for sharing what we’re seeing, building, and learning as we illuminate exceptional Global South brands.
What to Expect
Updates is different from our Insights section. While Insights provides deep, researched analysis of brand stories and market dynamics, Updates offers:
- Quick brand observations from our ongoing research
- MVP development progress as we build Brandmine
- Market trends we’re tracking across Russia, China, and BRICS+ markets
- Behind-the-scenes glimpses of our methodology and approach
Think of it as our field notes—timely, brief, and closer to the daily rhythm of brand discovery.
Why Now?
As we expand our coverage beyond Russia into new markets, we’re uncovering fascinating patterns that deserve to be shared immediately, not months later in a polished Insights article.
Some observations are too fresh, too timely, or too experimental to wait. Updates gives us the flexibility to share those moments with you as they happen.
What’s Next
We’re currently:
- Researching Mongolia’s beauty ecosystem (Lhamour is just the beginning)
- Mapping China’s color cosmetics landscape (Perfect Diary, SUGAR Cosmetics expansion)
- Building our brand discovery workflow (how we find hidden gems)
- Testing our multilingual content system (EN/RU/ZH across all pages)
Expect Updates 2-3 times per week as we navigate this exciting phase of growth.
Want to stay in the loop? Follow us on Twitter/X, LinkedIn, or Telegram for real-time updates.
Got questions or suggestions? Reach out anytime.